Smarter Compliance

Star USA is a trade compliance company that came to Go Media looking for a brand update and to create an overarching parent company to house the different companies in their family of brands. We took inspiration from the original founder’s name to come up with the parent brand, Easton. Our task from there was to create a visual identity for Easton and apply that visual language across all brands. We took inspiration from the evolution of stars for the primary logo mark and use this style to inform our direction for the rest of the logos. We created collateral designs, focusing on print materials that clients would receive, and digital presentations that the company uses for their monthly webinars. We also designed and developed websites for Star USA and Secure Global Trade. We maintain a relationship with Star USA and have created a variety of materials to continue to elevate their brand and enhance the legitimacy of their status as the industry leader in trade compliance. 

*Designed with Chris Comella at Go Media